Marketing Term Paper Example | Topics and Well Written Essays - 500 words - 6

Marketing - Term Paper Example Regression coefficient suggests that the positive and significant increase in the performance of personalized advertisements (ads) after the opening of the improved user privacy controls. In the correlation technique, there is no statistical significance difference between two paired related estimated points (variables). In relation to the context, after improving the level of privacy in face-book, there was a relationship between the fans and the number of clicks. These techniques were appropriately used in the research since they try to estimate the number of face-book users when and after privacy measures have been improved. We get to realize that after the improvement of privacy measures of face-book, the number of clicks increased since majority gained the trust of the firm (Tucker 556). However, these improved privacy measures were put in practice after heavy critics from the users. The best technique was regression. Regression tries to care for the most important ranks of the enthusiasts. Regression technique analysis investigates the relationship between variables. The technique is used when many variables need to be covered in order to predict the finding of the causal effect of one variable on another. It provided easy time to predict the number of face-book users globally. The use of regression technique requires careful investigation to determine the nature of the relationship. The key components of the project are all about the face-book changes in privacy interface. The first component is all about the privacy setting that can aggregate to one simple control. Additionally, the second component is that face-book doesn’t require user’s friends and connection to become visible to every individual. Finally, face-book makes it easier for the users to decide on the single click from the third person applications to access their personal information. The study provides evidence for